SIRVA Brand Program

SIRVA brand guidelinesSIRVA website
Project Overview

As the only fully-integrated worldwide relocation and moving company, SIRVA’s goal has always been to offer the widest selection and highest value in mobility offerings and solutions, whether companies are reassigning one employee or an entire division—all while keeping people happy and productive.

Working closely with SIRVA marketing leadership, we evolved the brand to reflect the organization’s contemporary and innovative sensibilities. Inspired by the triangle in their existing logo, we created a Brand Vision™ to showcase this element—maintaining established brand equity, while refreshing and modernizing the look. We simplified and reshaped their brand color palette to appear lighter, brighter, and more energetic. A vibrant and welcoming photography library included corporate lifestyle scenes, global cityscapes, and employee lifestyle assets to subtly humanize the brand and emphasize SIRVA’s global footprint.

Following a very successful brand relaunch, we continue to work alongside SIRVA’s marketing team to amplify, promote and execute their evolving identity and brand.

Our branding scope of work included:

  • Logo Evolution & Refinement
  • Brand Vision, Development & Execution
  • Brand Messaging
  • Brand Guidelines
  • Brand Photography Library
  • Website Front-End Design & Coordination
  • Sales & Marketing Collateral Template Design
  • Branded Promotional Giveaway Design
  • Tradeshow & Conference Graphics 
  • Corporate Electronic Stationery