TheFashionsDaily — ICB Faux Publication

Project Overview

Established in New York in 1995 ICB (The international Concept Brand) is an international fashion brand that specializes in clothes for the girl with an astute sense of the world.

ICB launched their 2015 Fall/Winter collection at New York Fashion Week with a change-up in the runway game. Rather than a simple runway show, ICB instead staged the collection in an outfitted NYC apartment. 

To keep with the NYC street vibe, ICB’s Public Relations Director and team created a sub-brand named TheFashionsDaily, which offered a glimpse into the world of ICB — as well as the broader world of high fashion. By choosing to position the central print component in the style of a daily newspaper we were able to reinforce the vital quality of immediacy within the sub-brand and the industry. The piece was handed out at ICB’s collection debut in New York and shipped to industry leaders worldwide.

Our scope of work included:

  • Sub-Brand Logo Concept & Design
  • Publication Masthead & Architecture
  • Issue Art Direction, Design & Production
  • Print & Distribution QA