Time Warner Cable History Book

Project Overview

Time Warner Cable (NYSE:TWC) was built on a foundation of technological innovation. As the second-largest cable company in the U.S., the company delivers products and services to more than 14 million customers.

In 1949, entrepreneurs using simple antennas and Army-surplus coaxial cable created the country’s first cable television system and revolutionized the way Americans watched TV. More than fifty years later, Time Warner Cable, owns and manages advanced, well-clustered cable systems throughout the United States. Today, Time Warner Cable offers cutting edge digital technology, a rich range of home entertainment and information choices.

Winner of a 2012 PRSA Bronze Anvil Award, this corporate history book, Making Connections: Time Warner Cable and the Broadband Revolution tells the story of how one company emerged as a national leader from a rapidly growing and changing industry.

Our solution leverages all aspects of the company’s new brand including bold color and friendly typography. The book features Time Warner’s iconic ‘eye/ear’ logo die-cut through a stark white front cover exposing the colorful endsheets within. The bold solution reflects the idea tof what the company does. Time Warner Cable delivers a world of entertainment and media through a simple vehicle — a simple cable.