Xamin (pronounced ‘examine’) is a leading provider of IT management services and solutions for medium-sized companies, founded with an initial focus on serving community banks in the midwest. The organization was looking to expand their client base nationally into other highly regulated industries and begin to develop working partnerships with larger, Fortune 500 companies. To better position themselves, the company looked to us to create and implement a new brand that would support this new trajectory.
We created the Xamin brand around a core theme that competitive advantage in today’s fast-paced marketplace is achieved by employing leading-edge technologies that predict — instead of react to — future business needs.
Working closely with Xamin senior management, we utilized our proprietary Brand Vision™ process to develop a creative brand strategy and integrated marketing communications program that reinvented the brand top to bottom and end-to-end. We continue to help Xamin identify, streamline and implement communication materials across marketing channels.
Our branding scope of work included:
- Brand Development
- Logo Concept & Design
- Corporate Identity Development & Brand Style Guide
- Tagline Development
- Corporate Stationery
- Capabilities, Sales & Marketing Collateral
- Brand Video
- Website Front-end Design
- Tradeshow Booth Design