ZipClean Launch Video

Project Overview

Diversey is a $3B leading global provider of commercial cleaning, sanitation and hygiene solutions. The company serves customers worldwide in the building management, lodging, food service, retail, healthcare and food and beverage sectors.

Diversey engineers created a robot that cleans the air conveyor lines used in nearly every global bottling plant. Prior to this, these lines needed to be cleaned manually, meaning the product was really creating a new market.

The product development team was looking for a way to take the product to this very specialized marketplace. From creating the ZipClean name to rolling out the complete product brand and advertising program, we helped Diversey convey the right messages to key audiences. This launch video gives prospective purchasers the opportunity to see the unit operate as well as capture primary benefit metrics.

In the client’s words
Pivot is more than our agency, they are our partner. A terrific partnership that will last for many years. The Pivot team provides us integrated marketing and communications programs for all parts of our business. When we went through our rebranding process they were patient and insightful, with the desire to create the very best for our company. They were able to meet our quality standards and our extremely tight deadlines, along with WOWING creative. They are first-class and they are also simply great people to work with every day.

Jeanine Gaffke

Director, Global Marketing